Experience

Graphic Designer | Celf Creative (May 2024 – Current; Full-time)

Working as part of the agency’s design team to produce digital and print assets for established brands based in Wales and abroad.

• Expanding my knowledge of web design by working closely with developers to design and deliver UI/UX elements for various sites.
   

• Continuing to develop a flexible creative approach by adapting to projects from various sectors such as UK charities, medical, and food & drink; each with their own distinct brands and visual styles.
   

• Creating social assets for brands looking to expand their reach through marketing campaigns that utilise paid and organic social media advertising.

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Junior Designer | Sky Creative (May 2022 - Present)

Produced digital, social, and print assets for Sky’s various content and product brands within Sky Creative’s ‘Through the Line’ team.

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• Utilised Adobe creative software to deliver high-quality DCOs, emails, and press assets to complement large-scale advertising campaigns seen nationwide, in addition to smaller-scale promotional and sales campaigns.

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• Adopted a flexible creative approach to continuously adapt to Sky’s evolving brand guidelines and to therefore maintain visual consistency across multiple projects. Strengthened my ability to adapt to new creative outputs and visual styles.

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• Collaborated with copywriters and producers to ensure creative elements were brought together to form visually engaging outputs in response to respective project briefs. Reported to my Lead Designer for creative sign-offs which ensured final design outputs remained visually consistent with relevant brand guidelines.

Graphic Designer | The Workforce Development Trust (April 2021 - April 2022; Fixed Term Contract)

Worked with the WDT’s Marketing Team and the People 1st International Team to create visually engaging internal communication materials (I.e. presentations and infographics) and external marketing materials for digital, social, and print.​

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• Designed public-facing exhibition stands to communicate the services of Skills for Health, Skills for Justice, and SFJ Awards to attendees at the 2022 Emergency Services Show and Best Practice Live 2022 at the NEC in Birmingham. Collaborating with the WDT’s Marketing Team throughout the ideation and production process ensured high-quality outputs.

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• Produced visual assets for People 1st International’s successful Birmingham 2022 Commonwealth Games hospitality proposal bid, thus playing a key role. Continued to produce a variety of marketing assets (I.e. Digital and social media) as part of the ongoing project.

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• Conceptualised a new visual identity for Skills for Health’s ‘Our Health Heroes Awards’ which was prevalent across the awards’ print and social media marketing campaigns.

Voluntary Graphic Designer | Powys Befriending Service (July 2020 - Sep 2021)

Enhanced the service’s visual identity by producing various communication materials (I.e. posters, newsletters, and flyers) within a voluntary/freelance capacity. Utilising continuous client feedback ensured that final design outputs were consistently of a high quality.


Personalised Product Designer - Dust & Things (Nov 2020 - Jan 2021; Temporary Contract)

Produced personalised graphics for bespoke wood & glassware products within an e-commerce company. Utilising my knowledge of design principles, such as layout and typography, ensured that designs were visually engaging and satisfactory for customers. Reporting to the Design Team Leader and collaborating with the Workshop team allowed me to develop transferable skills such as communication and teamwork, which ensured that design errors were efficiently amended as a means of upholding the company’s professional standards.